Creative Direction

At Truleo, I led the branding efforts, defining a distinct style that reflected the company’s mission and helped establish brand recognition. In a fast-paced startup environment, I wore many hats—working on video editing, editorial design, animation, social ads, website redesign, email design, etc. By creating a cohesive and consistent brand identity, we saw increased conversions and stronger recognition from our target audience.

Here are some examples of what was created.